Monitoring E-Cigarette Use Among Youth

Monitoring U.S. E-Cigarette Sales: National and State Trends

Since being introduced to the U.S. market in 2007, e-cigarette use among youth has increased to epidemic levels (Surgeon General's Advisory on E-cigarette Use Among Youth, 2018). The availability of flavored e-cigarettes is one of the most commonly cited reasons for e-cigarette use among youth (Tsai et al., 2018). Given the importance of flavors contributing to use of e-cigarettes among youth, these data briefs build on this previously published article, providing an update on trends in unit sales of e-cigarettes in the U.S. by product and flavor type. These retail sales data briefs are intended to provide information about population trends in sales for participating retailers; they do not include online sales or vape store sales and cannot be used to make conclusions about subgroup purchasing or behaviors. These estimates are based on the information available at the time of publication and may be subject to updates as more information becomes available.

National E-Cigarette Data Briefs

Issue 27 (data through 12/31/2023)
data brief, aggregate data

Issue 26 (data through 9/10/2023)
data brief, aggregate data

Issue 25 (data through 6/18/2023)
data brief, aggregate data

Issue 24 (data through 3/26/2023)
data brief, aggregate data

Issue 23 (data through 12/25/2022)
data brief, aggregate data

Issue 22 (data through 10/30/2022)
data brief, aggregate data

Issue 21 (data through 7/10/2022)
data brief, aggregate data

Issue 20 (data through 4/17/2022)
data brief, aggregate data

Issue 19 (data through 3/20/2022)
data brief, aggregate data

Issue 18 (data through 2/20/2022)
data brief, aggregate data

Issue 17 (data through 1/23/2022)
data brief, aggregate data

Issue 16 (data through 12/26/2021)
data brief, aggregate data

Issue 15 (data through 11/28/2021)
data brief, aggregate data

Issue 14 (data through 10/31/2021)
data brief, aggregate data

Issue 13 (data through 10/3/2021)
data brief, aggregate data

Issue 12 (data through 9/5/2021)
data brief, aggregate data

Issue 11 (data through 8/8/2021)
data brief, aggregate data

Issue 10 (data through 7/11/2021; updated 10/28/21)
data brief, aggregate data

Issue 09 (data through 6/13/2021)
data brief, aggregate data

Issue 08 (data through 5/16/2021; updated 8/23/21)
data brief, aggregate data

Issue 07 (data through 4/18/2021)
data brief, aggregate data

Issue 06 (data through 3/21/2021; updated 6/25/21)
data brief, aggregate data

Issue 05 (data through 2/21/2021; updated 6/25/21)
data brief, aggregate data

Issue 04 (data through 1/24/2021; updated 6/25/21)
data brief, aggregate data

Issue 03 (data through 12/27/2020)
data brief, aggregate data

Issue 02 (data through 11/29/2020)
data brief, aggregate data

Issue 01 (data through 10/4/2020)
data brief, aggregate data

State E-Cigarette Data Briefs

Issue 12 (data through 12/31/2023)
data brief, aggregate data

Issue 11 (data through 9/10/2023)
data brief, aggregate data

Issue 10 (data through 6/18/2023)
data brief, aggregate data

Issue 09 (data through 3/26/2023)
data brief, aggregate data

Issue 08 (data through 12/25/2022)
data brief, aggregate data

Issue 07 (data through 10/30/2022; updated 1/1/23)
data brief , aggregate data

Issue 06 (data through 3/20/2022)
data brief, aggregate data

Issue 05 (data through 12/26/2021)
data brief, aggregate data

Issue 04 (data through 9/5/2021)
data brief, aggregate data

Issue 03 (data through 6/13/2021)
data brief, aggregate data

Issue 02 (data through 3/21/2021; updated 7/30/21)
data brief, aggregate data

Issue 01 (data through 12/27/2020; updated 7/30/21)
data brief, aggregate data

Supporting Documents

Methods

FAQ

Monitoring U.S. Cigarette Sales

The monitoring of other tobacco product sales in conjunction with the monitoring of e-cigarette sales is necessary to provide a comprehensive picture of the overall U.S. tobacco product market. These cigarette data briefs provide estimates of cigarette sales in the U.S. market overall and select U.S. states. These retail sales data briefs are intended to provide information about population trends in cigarette sales for participating retailers; they do not include online sales or tobacco specialty store sales and cannot be used to make conclusions about subgroup purchasing or behaviors. These estimates are based on the information available at the time of publication and may be subject to updates as more information becomes available.

National and State Cigarette Briefs

Issue 01 (data through 10/08/23; updated 1/18/24)
data brief, aggregate data

Program Description: To generate scientifically defensible and rapidly available data to assess the effectiveness of e-cigarette flavor restriction policies, the Monitoring the E-cigarette Use Among Youth in Select U.S. Cities and States program has been underway since 2019 with program activities that include: 1) analyzing retail sales data for e-cigarettes and other tobacco products and 2) implementing surveys to collect timely estimates of e-cigarette use and related behaviors among youth and young adults.

Funding Partners:

Bloomberg Philanthropies

Program Partners:

CDC's National Center for Chronic Disease Prevention and Health Promotion

Program Location:

United States of America

Tobacco Control

Chronic Disease & Birth Defects

Following implementation of California’s flavored tobacco product restrictions in December 2022, total monthly e-cigarette unit sales decreased by 41.0% (826.4 thousand to 487.4 thousand units) by September 10, 2022. Overall cigarette unit sales declined by 9.1% (2.6 million units) during this same period.

During 2021-2022, unit sales of tobacco flavored e-cigarettes decreased by 7.0% (69.9 to 65.0 million units), while sales of other flavors such as menthol, mint, fruit or candy, increased by 1.1% (251.6 to 254.3 million units).

The market share of disposable e-cigarette products increased from 46.7% to 51.0% between 2021 and 2022. Among disposable e-cigarette products, those with flavors other than tobacco accounted for 94.7% of the market in 2022.