To strengthen the Hear Her campaign by providing technical assistance to more community-based organizations (CBO) serving disproportionately impacted populations. Funding will be provided to up to 12 CBOs to adapt and implement the Hear Her campaign. Technical assistance will be provided to support these funded CBO partnerships to implement the campaign through educational and communication strategies tailored to their local communities.

To extend and augment an evaluation of the Hear Her campaign. This project will triangulate important insights related to the performance and effects of key campaign materials.

To provide technical assistance to jurisdictions to build their capacity to collect maternal self-reported data on experiences and behaviors that occur prior to, during and shortly after a stillbirth.

To supplement CDC’s efforts to improve respectful maternal care at a system-level by supporting Perinatal Quality Collaboratives to leverage Hear Her resources as part of quality improvement initiatives with hospitals throughout their state.