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Million Hearts

Larry Sperling

“We can’t rely solely on what we have done in the past. We need innovative strategies to engage the American population in ways that will drive meaningful action.”

Laurence Sperling, MD, Executive Director, Million Hearts, Division for Heart Disease and Stroke Prevention, CDC


Dr. Judy Monroe

“We are proud to have Amgen, Bayer, FH Foundation and the National Association of Chronic Disease Directors as partners who are equally committed to this vision and the potential to make a real difference.”

Judy Monroe, MD, President and CEO, CDC Foundation


Million Hearts Voices

More Voices from the Campaign

Million Hearts® Communication Campaign

The purpose of the Million Hearts® Communication Campaign is to help change the way people think about and embrace managing their heart health.

The solutions for preventing cardiovascular disease seem simple—including understanding your family history, managing high blood pressure and high cholesterol, staying physically active, maintaining a healthy diet and quitting smoking—but they are not always easy. Our vision is a future where all people understand their personal risk for heart disease and stroke, believe in their power to change it, and take steps to protect their heart health—and the health of their families.

This communication campaign is supported by the “Alliance for the Million Hearts Campaign,” a public-private coalition partnering with CDC Foundation to help accelerate the Million Hearts® Initiative toward its goal of preventing one million heart attacks and strokes by 2022. The Alliance is committed to:

  • Starting with people—co-creating a campaign with target audiences to meet people where they are.
     
  • Building bridges—engaging organizations with a track record of collaborating CDC as well as nontraditional partners in private and nonprofit sectors.
     
  • Nurturing innovation—assessing tactics that have worked in the past, but also exploring new methods to inspire action in the realities of today.

Alliance Partners

  • Amgen
  • Bayer
  • FH Foundation
  • National Association of Chronic Disease Directors (NACDD)

Campaign Updates

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Million Hearts
United States of America
To provide a health communication campaign related to heart disease education and prevention in the United States with the goal of informing Americans ages 35-64 on the risk factors of heart disease and stroke and inspiring action.
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Million Hearts
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Building Capacity to Prevent Veteran Suicide

Veterans are a particularly vulnerable population. Data from the Department of Veteran Affairs from 2019 show the veteran suicide rate was 1.5 times higher than non-veterans. The rate of suicide among younger veterans aged 18-34 far exceeds that of other age groups, while the number of veteran deaths by suicide is highest among those aged 55-74.

Mental health conditions are often seen as the sole cause of suicide, but suicide is rarely caused by any single factor. Other problems often contribute to suicide, such as those related to relationships, substance misuse, physical health, and job, money, legal, or housing stress.

Suicide is preventable.

Suicide is rarely caused by any single factor, which means there are multiple pathways for prevention. To help veteran-serving organizations (VSOs) better evaluate the effectiveness of their suicide prevention programs, the CDC Foundation was awarded a federal grant to work on the Veteran Suicide Prevention: Evaluation Demonstration (VSPE) Project in partnership with the CDC’s National Center for Injury Prevention and Control.

Through the VSPE project the CDC Foundation awards and administers short-term mini grants to VSOs that are implementing suicide prevention programs focused on reducing risk factors and promote protective factors. The funding supports VSO grantees in developing, implementing and strengthening program evaluation. VSOs use this data and feedback to continually assess and improve their work by ensuring they reach their target populations, assessing the effectiveness of the program among specific populations and identifying successes, challenges and areas to focus their resources. VSOs develop either formative, process or outcome evaluation to understand program efficiency and to measure the extent to which a program aligns with its objectives.

Program Impact

The VSPE project has awarded 17 veteran-serving organizations in the five years of the project which have contributed to advancing capacity of evaluation efforts, promoting evidence-based strategies for suicide prevention, and increasing communication to combat stigmatization of suicide. Read more in the CDC Foundation’s Impact Report Year 1-3.

CDC is working towards broader, community-level protection against suicide. By building the evidence base around what works within existing VSO prevention programs, this project aims ultimately to prevent and reduce veteran suicide by reaching those at risk before they are in crisis.

 

Impact Stories:

VSPE Awardees Include:

  • America’s Warrior Partnership
  • Arizona Coalition for Military Families
  • Camp Southern Ground
  • Clear Path for Veterans
  • CreatiVets
  • Combined Arms
  • Community Action for Veterans
  • Forces United
  • Great Lakes Dryhootch
  • Nebraska Association for Local Health Directors
  • Objective Zero Foundation
  • Operation Stand Down Tennessee
  • Project Sanctuary
  • Stack Up
  • Swords to Plowshares
  • The Fire Watch
  • The Mission Continues
  • The Warrior Alliance
  • Warrior Surf Foundation
  • Vantage Point Foundation
  • Veterans Recovery Resources
  • Vets’ Community Connection
  • Volunteers for America Illinois

 

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veteran suicide prevention
United States of America
To build capacity of community-based veterans serving organizations to test and implement CDC’s veteran suicide prevention strategies.
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EmPOWERED Health Program

Learn more by visiting empoweredhealth.org

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Chronic Diseases
EmPOWERED Health Program
United States of America
To improve cancer outcomes by educating and empowering people to become proactive participants in their own health and improve patient:physician conversations and shared decision making.
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Monitoring E-Cigarette Use Among Youth

Monitoring U.S. E-Cigarette Sales: National and State  Trends

Since being introduced to the U.S. market in 2007, e-cigarette use among youth has increased to epidemic levels (Surgeon General's Advisory on E-cigarette Use Among Youth, 2018). The availability of flavored e-cigarettes is one of the most commonly cited reasons for e-cigarette use among youth (Tsai et al., 2018). Given the importance of flavors contributing to use of e-cigarettes among youth, these data briefs build on this previously published article, providing an update on trends in unit sales of e-cigarettes in the U.S. by product and flavor type. These retail sales data briefs are intended to provide information about population trends in sales for participating retailers; they do not include online sales or vape store sales and cannot be used to make conclusions about subgroup purchasing or behaviors. These estimates are based on the information available at the time of publication and may be subject to updates as more information becomes available.

National E-Cigarette Data Briefs

Issue 27 (data through 12/31/2023)
data brief, aggregate data

Issue 26 (data through 9/10/2023)
data brief, aggregate data

Issue 25 (data through 6/18/2023)
data brief, aggregate data

Issue 24 (data through 3/26/2023)
data brief, aggregate data

Issue 23 (data through 12/25/2022)
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Issue 22 (data through 10/30/2022)
data brief, aggregate data

Issue 21 (data through 7/10/2022)
data brief, aggregate data

Issue 20 (data through 4/17/2022)
data brief, aggregate data

Issue 19 (data through 3/20/2022)
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Issue 18 (data through 2/20/2022)
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Issue 17 (data through 1/23/2022)
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Issue 16 (data through 12/26/2021)
data brief, aggregate data

Issue 15 (data through 11/28/2021)
data brief, aggregate data

Issue 14 (data through 10/31/2021)
data brief, aggregate data

Issue 13 (data through 10/3/2021)
data brief, aggregate data

Issue 12 (data through 9/5/2021)
data brief, aggregate data

Issue 11 (data through 8/8/2021)
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Issue 10 (data through 7/11/2021; updated 10/28/21)
data brief, aggregate data

Issue 09 (data through 6/13/2021)
data brief, aggregate data

Issue 08 (data through 5/16/2021; updated 8/23/21)
data brief, aggregate data

Issue 07 (data through 4/18/2021)
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Issue 06 (data through 3/21/2021; updated 6/25/21)
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Issue 05 (data through 2/21/2021; updated 6/25/21)
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Issue 04 (data through 1/24/2021; updated 6/25/21)
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Issue 03 (data through 12/27/2020)
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Issue 02 (data through 11/29/2020)
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Issue 01 (data through 10/4/2020)
data brief, aggregate data

State E-Cigarette Data Briefs

Issue 12 (data through 12/31/2023)
data brief, aggregate data

Issue 11 (data through 9/10/2023)
data brief, aggregate data

Issue 10 (data through 6/18/2023)
data brief, aggregate data

Issue 09 (data through 3/26/2023)
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Issue 08 (data through 12/25/2022)
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Issue 07 (data through 10/30/2022; updated 1/1/23)
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Issue 06 (data through 3/20/2022)
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Issue 05 (data through 12/26/2021)
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Issue 04 (data through 9/5/2021)
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Issue 03 (data through 6/13/2021)
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Issue 02 (data through 3/21/2021; updated 7/30/21)
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Issue 01 (data through 12/27/2020; updated 7/30/21)
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Supporting Documents

Monitoring U.S. Cigarette Sales

The monitoring of other tobacco product sales in conjunction with the monitoring of e-cigarette sales is necessary to provide a comprehensive picture of the overall U.S. tobacco product market. These cigarette data briefs provide estimates of cigarette sales in the U.S. market overall and select U.S. states. These retail sales data briefs are intended to provide information about population trends in cigarette sales for participating retailers; they do not include online sales or tobacco specialty store sales and cannot be used to make conclusions about subgroup purchasing or behaviors. These estimates are based on the information available at the time of publication and may be subject to updates as more information becomes available.

National and State Cigarette Briefs

Issue 01 (data through 10/08/23; updated 1/18/24)
data brief, aggregate data

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Following implementation of California’s flavored tobacco product restrictions in December 2022, total monthly e-cigarette unit sales decreased by 41.0% (826.4 thousand to 487.4 thousand units) by September 10, 2022. Overall cigarette unit sales declined by 9.1% (2.6 million units) during this same period.
 

Flavored e-cigarette icon

During 2021-2022, unit sales of tobacco flavored e-cigarettes decreased by 7.0% (69.9 to 65.0 million units), while sales of other flavors such as menthol, mint, fruit or candy, increased by 1.1% (251.6 to 254.3 million units)

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The market share of disposable e-cigarette products increased from 46.7% to 51.0% between 2021 and 2022. Among disposable e-cigarette products, those with flavors other than tobacco accounted for 94.7% of the market in 2022.

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Chronic Diseases
Monitoring E-Cigarette Use Among Youth
United States of America
To generate scientifically defensible and rapidly available data to assess the effectiveness of e-cigarette flavor restriction policies, the Monitoring the E-cigarette Use Among Youth in Select U.S. Cities and States program has been underway since 2019 with program activities that include: 1) analyzing retail sales data for e-cigarettes and other tobacco products and 2) implementing surveys to collect timely estimates of e-cigarette use and related behaviors among youth and young adults.
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