CDC Foundation Launches New Public-Private Coalition for National Campaign to Confront Nation’s #1 Killer – Cardiovascular Disease

There is a relationship between COVID-19 and cardiovascular disease: deaths from heart disease and stroke have increased during the pandemic. Furthermore, the potential long-term effects of COVID-19 on cardiovascular disease are unknown at this time. Today, the CDC Foundation announced a new coalition to get ahead of this threat with a new campaign to empower more adults to prevent heart disease and strokes. The campaign is supported by the “Alliance for the Million Hearts Campaign,” a newly formed public-private coalition to help fuel the Million Hearts® Initiative toward its goal of preventing one million heart attacks and strokes by 2022. The national campaign will focus on changing the way people think about and embrace managing their heart health helping people understand the importance of heart health, realize their opportunities to be successful and take steps that lower their risks.

CDC Foundation, Million Hearts And Partners Spotlight Cardiovascular Disease During COVID-19

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Million Hearts

Larry Sperling

“We can’t rely solely on what we have done in the past. We need innovative strategies to engage the American population in ways that will drive meaningful action.”

Laurence Sperling, MD, Executive Director, Million Hearts, Division for Heart Disease and Stroke Prevention, CDC


Dr. Judy Monroe

“We are proud to have Amgen, Bayer, FH Foundation and the National Association of Chronic Disease Directors as partners who are equally committed to this vision and the potential to make a real difference.”

Judy Monroe, MD, President and CEO, CDC Foundation


Million Hearts Voices

More Voices from the Campaign

Million Hearts® Communication Campaign

The purpose of the Million Hearts® Communication Campaign is to help change the way people think about and embrace managing their heart health.

The solutions for preventing cardiovascular disease seem simple—including understanding your family history, managing high blood pressure and high cholesterol, staying physically active, maintaining a healthy diet and quitting smoking—but they are not always easy. Our vision is a future where all people understand their personal risk for heart disease and stroke, believe in their power to change it, and take steps to protect their heart health—and the health of their families.

This communication campaign is supported by the “Alliance for the Million Hearts Campaign,” a public-private coalition partnering with CDC Foundation to help accelerate the Million Hearts® Initiative toward its goal of preventing one million heart attacks and strokes by 2022. The Alliance is committed to:

  • Starting with people—co-creating a campaign with target audiences to meet people where they are.
     
  • Building bridges—engaging organizations with a track record of collaborating CDC as well as nontraditional partners in private and nonprofit sectors.
     
  • Nurturing innovation—assessing tactics that have worked in the past, but also exploring new methods to inspire action in the realities of today.

Alliance Partners

  • Amgen
  • Bayer
  • FH Foundation
  • National Association of Chronic Disease Directors (NACDD)

Campaign Updates

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Million Hearts
United States of America
To provide a health communication campaign related to heart disease education and prevention in the United States with the goal of informing Americans ages 35-64 on the risk factors of heart disease and stroke and inspiring action.
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Improving Heart Health, Advancing Public-Private Partnerships

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