All of Us Unite and Give
The CDC Foundation launched a crowdfunding campaign that brought together ALL OF US to tackle the COVID-19 pandemic. More than 41,000 donors and 500 teams gave through this campaign raising nearly $50 million to impact the COVID-19 response in FY20. This campaign was created through the generous support of the Charidy platform and team.
During the year, the CDC Foundation raised more than $173 million for COVID-19 across all platforms and campaigns.
Saturday Night Seder
The CDC Foundation was the beneficiary of the live-stream Saturday Night Seder fundraiser hosted by Jason Alexander that featured stage and screen stars like Debra Messing, Josh Groban, Bette Midler, Daniel Levy and Idina Menzel. On the day of the event, 22,157 donors contributed.
The event raised more than $3.4 million, and the donations continue to come in through this partnership.
Facebook Fundraiser $10 Million Match
In partnership with Facebook, the CDC Foundation raised over $6.5 million from 188,043 donors through a Facebook fundraiser for COVID-19.
With the $10 million, 2-1 match from Facebook, $16,556,668 was raised for the CDC Foundation’s COVID-19 emergency response fund through this one fundraiser.
Addressing COVID-19 Health Inequities
The CDC Foundation and the Satcher Health Leadership Institute at Morehouse School of Medicine partnered together to address the health equity implications of the COVID-19 pandemic. This partnership included developing a Health Equity Task Force devoted to monitoring and assessing the disparate impacts on populations such as racial and ethnic minorities, people living with disabilities, and those of lower socioeconomic status.
Through this work, a COVID-19 data consortium is also working to ensure the standardization of COVID-19 data at the national, state and local level.
TikTok Provides Support for Surge Staff
TikTok provided a $15 million contribution to the CDC Foundation to hire hundreds of staff who worked with state and local governments to provide additional support during the COVID-19 epidemic. This staff enhanced bandwidth and expertise across a variety of areas, including epidemiology and surveillance, informatics and data management, health communications, community outreach, emergency response and management and clinical care.
Resources for Schools
The CDC Foundation partnered with Lysol to create Welcome Back Packs for schools designed to help teachers encourage healthy habits into their classrooms in fun and engaging ways.
These Welcome Back Packs were provided for Title I schools across the United States to help curb COIVD-19. The packs, which are also available for teachers nationwide to download as well as print online, are filled with fun, educational materials, posters, floor decals and more to educate students on healthy habits.
Gamer Fans Come Together to Give
Prominent gamer Jack “CouRage” Dunlop hosted a livestream on his birthday to raise funds for the CDC Foundation in the fight against the coronavirus pandemic. CouRage, assisted by his fans, raised more than $500,000 for the CDC Foundation in remembrance of his grandmother, who passed away from COVID-19.
He inspired many gamers to give, including YouTuber Nadespot, who also gave his $250,000 winnings from another competition to the CDC Foundation’s COVID-19 emergency response.
Promoting Critical Behaviors that Save Lives
The CDC Foundation has been engaged in a wide variety of campaigns and efforts to gain insights into beliefs and practices, educate Americans about COVID-19 and promote behavior change communications. These efforts cover a number of critical issues from protective measures to mental health resources to health equity to materials for specific industries. For example, the How Right Now initiative recognizes the toll COVID-19 has taken on people’s mental health and well-being and provides information and tools to help. And the You Will See Me campaign was developed to inspire and empower Black Americans to wear face masks, since research shows that COVID-19 affects Black Americans at higher rates than most other groups because of systemic healthcare, economic and social inequalities.